• It offers the brands an interactive tool with their clients or potential clients.

• The capacity of data processing, the possibility to be used by multiple users, the personalization of all the interfaces and the connection to the web are some of the functions of the interactive bar.

• The bar can be used in an independent manner.

• There might be applications that do not need connection to Internet to interact with the users or it can be connected to the network and be part of an interactive device with other users thus creating social networks.

• The multi-touch technology allows the use of the bar by more than one user at the same time.

• It has the bluetooth technology which allows the delivery of digital merchandising without need to have a promoter in place.