The marketing firm Relay Worldwide called on SIA Interactive to develop a traveling promotion for its client AT&T. The solution developed by SIA,a Soccer Game with Bluetooth Technology, will be visiting cities across the United States throughout the year.
Sia Interactive was asked by The Bravo Group to develop a game for Dimetapp to fight criters (germs) until they are knocked out. The more critters knocked out, the more points gained to become a winner.
SIA Interactive developed three interactive games for AT&T. The games were presented during the NCAA finals, March Madness. The goal was to make a major impact on the public to emphasize the brand change from Cingular to AT&T.