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SIA Interactive expands its borders. During the World Cup, held during the months of June and July, SIA was busy in two cities in Saudi Arabia.
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Ficha Técnica |
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| Client |
Procter & Gamble, Gillette Fusion Power Phantom and Head & Shoulders |
| Agency |
Brand Commandos |
| Place |
Cities of Jeddah and Ar Riyadh, Saudi Arabia |
| Date |
June/July 2010 |
July 2010 - Cities of Jeddah and Ar Riyadh, Saudi Arabia
During the World Cup, held during the months of June and July, SIA was busy in two cities in Saudi Arabia.
At the request of the brands Gillette Fusion Power Phantom and Head & Shoulders, SIA developed three games for the brand’s digital zone inside local malls.
The following solutions were implemented in each city:
Projected Soccer One on One Two people face off in a soccer match held on an interactive floor. Whoever makes five goals first is the winner.
Speedball Each participant must kick an official World Cup soccer ball into a goal, trying to make the ball travel as quickly as possible.
Soccer Tricks and Penalty Shots The participant dons a virtual reality helmet to demonstrate her ability, doing tricks with a virtual ball and then shooting a penalty shot.
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