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SIA Interactive’s, new office in Romania, received a brief from JT International Romania, to develop a solution 3D virtual games for Winston brand in order to present some nautical entertainment for the summer season. In response, SIA developed virtual reality yacht and windsurf simulators.
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Technical Form |
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| Client |
Winston |
| Agency |
JTI |
| Place |
Romania |
| Date |
July - August 2009 |
| Client´s Goal |
Associate the mark with water activities and the latest technology for a summer promotional action |
| Solution |
Yacht simulator and virtual reality Windsurd |
| Results |
Excellent result, with ample opportunities to repeat the action with some variation. |
September 2009, Romania
As summer drew near, Winston wanted to take full advantage of the season. As a result, the brand called on SIA Interactive to recreate nautical entertainment nautical at two major Romanian summer events. For the events, two virtual reality simulators were installed in Winston Blue Box tent at the Coke Live Peninsula Festival 2009 held on July 23-26th at Targu Mures.
The simulators were also used at the Sunwaves 6 Festival at Mamaia on the Black Sea on August 15th.
Both simulators attracted participants to the Winston Blue Box tent and allowed them to test their skills at yachting and windsurfing. By donning virtual reality glasses, players were immersed in a sea environment and got a real taste of the excitement of sailing and windsurfing.
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