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SIA Interactive was hired by Imax Prod BTL for a promotion organized for the agency’s client,
Banco de Crédito BCP. The promotion included a virtual circus tricks game.
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Technical Form |
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| Client |
BCP Bank |
| Agency |
Imax Prod BTL |
| Place |
Sur Plaza Boulevard Asia Mall – Lima, Peru |
| Date |
December 28 2008-April 12, 2009 |
| Client´s Goal |
To make a major impact on the bank’s storefront. |
| Solution |
Cameraction – Circus Tricks |
| Results |
The game was a big attraction and countless shoppers came to play. |
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May 2009 – Lima, Peru
Banco de Crédito BCP chose SIA Interactive to develop its Virtual Games 2009 promotion with Cameraction. The summer promo was held at the Sur Plaza Boulevard Mall at Asia Beach in Lima, Peru from December 28, 2008 to April 12, 2009.
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Cameraction – Circus Tricks
The game consisted in a circus tricks game for two participants. Players stood in front of a retro-projection screen 3 meters wide and 2 meters high, where the movements of players were projected for one minute. At the same time, a frisbee flew across the virtual field towards the participant who had to dodge the oncoming disk to accumulate more points.
The sheer size of the screen and the novel game made the promotion a big hit among both children and adults, who crowded around to get a chance to play and to watch the action on the big screen.
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