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SIA Interactive was hired by the agency Compound to develop an attraction for its client Sunny. The game, developed for the product Sunny Delight was used at a promotional tour at shopping mails across Spain.
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Technical Form |
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| Client |
Sunny |
| Agency |
Compound |
| Place |
Promotional tour at malls across Spain |
| Date |
January 10-March 10, 2009 |
| Client´s Goal |
A game for up to four players designed to entertain both children and adults. |
| Solution |
Cameraction |
| Results |
Great reaction from the public and high levels of participation. |
April 2009 – Spain
The company Sunny held a promotional tour at shopping malls across Spain to launch its orange juice Sunny Delight. To make the promotion an unforgettable one, SIA Interactive was asked to develop a game that would attract both children and adults to the company’s booth.
Cameraction game
Based on the product’s features, SIA Interactive developed a Cameraction game in which up to four participants could play at a time. In this race, participants “downed” virtual glass of Sunny Delight juice to empty their cups on screen.
Both children and adults participated enthusiastically in the promo, which was taken to different cities across Spain.
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