Nike - National Cheerleading Championship 2009

SIA Interactive on GDC 2009

Nike called on SIA Interactive to develop a Dancing game and Digital Survey to promote a new footwear model that was presented at the NCA Championship in the United States.

	Technical Form
Client	Nike
Place	National Cheerleading Championship 2009, USA
Date	February 2009
Client´s Goal	To promote a new product and its features and to associate the Nike brand with sports
Solution	Platform Dance and Survey with Data Capture
Results	Continuous participation of visitors throughout the event. Approximately 1,000 people interacted with the two applications.

March 2009 – USA
In tune with the beat of the energetic rhythm that cheerleaders put into each and every performance, Nike was present at the U.S. National Cheerleading Championship with a promotion created and designed by SIA Interactive.

With the aim of presenting the new Nike footwear and to strengthen the brand’s association with sports, SIA Interactive set up a Platform Dance game in which participants got a chance to follow a choreography while wearing the new Nike shoes. In addition, SIA set up another smaller booth where visitors could fill out a Survey with Data Capture.

The promotion was a big hit: throughout the championship, people came over to participate in the dance game and to fill out the survey as well. A total of 1,000 visitors participated, thus fulfilling the client’s original goal when planning the event.

	Dancing Platform Trivia Game that challenged participants to show what they know about sports.

SIA Interactive on GDC 2009

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