|
Nike called on SIA Interactive to develop a Dancing game and Digital Survey to promote a new footwear model that was presented at the NCA Championship in the United States.
| |
Technical Form |
|---|
| Client |
Nike |
| Place |
National Cheerleading Championship 2009, USA |
| Date |
February 2009 |
| Client´s Goal |
To promote a new product and its features and to associate the Nike brand with sports |
| Solution |
Platform Dance and Survey with Data Capture |
| Results |
Continuous participation of visitors throughout the event. Approximately 1,000 people interacted with the two applications. |
March 2009 – USA
In tune with the beat of the energetic rhythm that cheerleaders put into each and every performance, Nike was present at the U.S. National Cheerleading Championship with a promotion created and designed by SIA Interactive.
With the aim of presenting the new Nike footwear and to strengthen the brand’s association with sports, SIA Interactive set up a Platform Dance game in which participants got a chance to follow a choreography while wearing the new Nike shoes. In addition, SIA set up another smaller booth where visitors could fill out a Survey with Data Capture.
The promotion was a big hit: throughout the championship, people came over to participate in the dance game and to fill out the survey as well. A total of 1,000 visitors participated, thus fulfilling the client’s original goal when planning the event.
|
|
Previous page:
Next page:
| |
|
|
;)
;)
;)
;)
TRADUCIR