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In order to promote a school scholarship program, McDonald’s hired SIA Interactive through its ad agencies Eventus Marketing and Alma DDB as part of a promotion held in major U.S. cities.
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Technical Form |
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| Client |
Mc Donald’s |
| Agency |
Eventus Marketing, Alma DDB |
| Place |
New York, Miami, Los Angeles, Dallas, Chicago. |
| Date |
September-December 2008 |
| Client´s Goal |
To use music to increase the awareness of HACER scholarships and student participation within the community. |
| Solution |
Musical Challenge on Dance Platform, Roulette, and Virtual Frames. |
| Results |
High participation among McDonald’s customers thanks to the popularity of the games. |
January 2009 – USA.
From September-December 2008, McDonald’s held a promotion aimed at the Hispanic market. The goal was to promote awareness of its HACER school scholarships, a program that is managed by the Ronald McDonald House.
At the request of ad agencies Eventus Marketing and Alma DDB, SIA Interactive developed three technological solutions related to Latin music. The games were set up at McDonald’s branches in the cities of New York, Miami, Chicago, Dallas and Los Angeles.
A great number of people were drawn to the games by their passion for music and the company was able to let the community know more about the social work done by the Ronald McDonald House.
Dance Platform
First, SIA installed a Dance Platform and invited participants to see if they could following the choreography to the beat of the music.
Digital Roulette
There was also a Digital Roulette with prizes that included information on the work done by the Ronald McDonald House and the HACER program.
Virtual Frames Trivia
Finally, Virtual Frames of artists were projected and participants had to guess the name of the artist to win.
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