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The advertising agency Estudio 6 chose SIA Interactive to create a game that would get the public’s attention at a booth for its client Lan. The booth was for the International Tourism Trade Show held in the city of Buenos Aires.
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Technical Form |
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| Client |
LAN |
| Agency |
Estudio 6 |
| Place |
The Rural Expo, Buenos Aires |
| Date |
November 1-4, 2008 |
| Client´s Goal |
To replicate last year’s experience and develop an attraction for the company’s booth at the tourism trade show. |
| Solution |
The virtual reality game “Around the World”. |
| Results |
A great number of participants at the client’s booth. |
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December 2008 – Buenos Aires, Argentina.
For the second consecutive year, SIA Interactive was hired by Lan Airlines to develop a game for the airline’s booth at the FIT 2008, a trade show in which 50 countries participated. The solution SIA provided was the virtual reality game “Around the World”.
Thanks to the solution, the company was able to replicate last year’s experience and the turnout exceeded its expectations. The booth was crowded with visitors during the four days of the FIT, which is the most important tourist show in Latin America. |
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VR Shooter
The game was installed on a 42-inch interactive kiosk. Participants had to select a product using touch screen technology. Depending on the number of Lan logos the player obtained, he or she had the chance to win shirts, vests, scissors and product kits.
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