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The company BDF Centroamérica hired SIA Interactive for the launch of its new product Nivea Sport for Men. The solution was a Trivia Game that was implemented in Guatemala, El Salvador, Panama and Costa Rica.
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Technical Form |
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| Client |
Nivea Sport |
| Agency |
BDF Centroamérica |
| Place |
Shopping malls and supermarkets in Guatemala, El Salvador, Panama and Costa Rica |
| Date |
October/November, 2008 |
| Client´s Goal |
To support the launch of the new deodorant Nivea Sport for Men at points of purchase and shopping centers |
| Solution |
Nivea Sports Trivia |
| Results |
2,858 participants enjoyed the game. Enthusiams was high among the target public and the client was satisfied, given that the solution was both creative and state-of-the-art. |
December 2008 – Guatemala, El Salvador, Panama and Costa Rica.
In order to attract attention to the new deodorant Nivea Sport for Men, the company BDF Centroamérica hired SIA Interactive to develop an exciting game for the product launch. The solution was a Trivia Game that challenged participants to show what they know about sports.
Installed on a Touch Screen mounted on a Promoman, which allowed the game to reach consumers directly at shopping malls and supermarkets. The game involved six questions. To receive the surprise gift, participants had to answer at least four of the questions correctly.
The promotion was a success both in terms of developing a novel proposal to gauge the sports knowledge of the target public and in terms of associating the brand with cutting-edge technology. More than 2,850 sports enthusiasts participated in the game, bonding with the brand in the four countries where the solution was implemented.
“It was a novel promotion for us and it completely fulfulled our objectives for the launch The Nivea Sports Trivia game was a big hit and consumers really enjoyed participating.”
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