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As the sponsor of the event organized by the radio station “K Buena” at Azteca Stadium, AU called upon SIA Interactive to develop a Multiplayer Bus Race that would bring the brand closer to users.
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Technical Form |
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| Client |
AU |
| Agency |
Draft fcb |
| Place |
Azteca Stadium and the TAPO Bus Station |
| Date |
April 18-May 2, 2008 |
| Client´s Goal |
Incorporate an innovative proposal at the booth in order to promote the brand in an entertaining way. |
| Solution |
Multiplayer Bus Race |
| Results |
Long lines of stadium goers waiting to play, all of whom received an AU promotional gift for participating. |
May 2008 – Mexico.
The company AU was one of the sponsors of the event organized in April by the radio station “K Buena” at Azteca Stadium in Mexico City. At its booth, AU wanted to attract stadium visitors with a technologically innovative solution and to do so, it asked SIA Interactive to come up with an original solution.
Since the goal was to design an entertaining game, SIA developed a Multiplayer Bus Race.
Thanks to the excellent response of participants, AU decided to use the game again on Children’s Day at the TAPO bus station located in the same city.
With two truck seat simulators, participants had the chance to enjoy an interactive experience, driving the truck in a thrilling race. In just four hours, more than 400 people visited the booth, waiting in long lines to test out their driving skills in the race.
“Once again, we received a made-to-order interactive solution from SIA Interactive, which always allows us to provide our customers with innovative, attractive promotions.”
Luis Marín
Creative Production Director
Draft fcb
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