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The Moroccan agency Eve Communication hired SIA Interactive to develop a Screaming Race at the Coca Cola Road Show, which was held in eight cities in the country. The purpose of the Road Show was to promote the 20cl. bottle.
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Technical Form |
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| Client |
Coca Cola |
| Agency |
Eve Communication |
| Place |
Morocco (Casablanca, Rabat & Témara, Agadir, Marrakech, Fés, Tangier & Assilah, Martil, Saidia) |
| Date |
July-August 2008 |
| Client´s Goal |
To promote the fresh feeling you get when drinking Coca Cola. |
| Solution |
Screaming Race |
| Results |
High level of participation among road show visitors throughout the promotion. |
September 2008 – Morocco.
As part of the Coca Cola campaign to transmit the cool “Brrr!” feeling that you get when you enjoy this beverage, SIA Interactive was part of the Coca Cola Road Show which visited eight cities in Morocco during July and August 2008.
The road show also included entertainment, music, dancing, contests and awards. In just two months, the Road Show vehicle attracted 70,000 visitors, selling more than 23,000 20 cl. bottles.
Screaming Race
SIA implemented a Screaming Race, in which participants used their voices to get onscreen penguins to dash across an ice track until crossing the finish line with their 20 cl. bottle of Coca Cola.
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