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SIA Interactive was hired by LatinSpots to develop two interactive proposals for El Ojo de Iberoamérica, the most important marketing and advertising event in Latin America, Spain and Portugal.
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Technical Form |
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| Client |
Latinspots |
| Place |
Hilton Hotel, Buenos Aires, Argentina |
| Date |
October 29-31, 2008 |
| Client´s Goal |
To add technological and interactive elements to El Ojo de Iberoamérica festival. |
| Solution |
Two interactive bars and a projected game floor. |
| Results |
80% of those who attended interacted with one of the two solutions presented at the festival. |
November 2008 – Buenos Aires, Argentina.
At the Hilton Hotel in Buenos Aires, LatinSpots hosted the 2008 edition of the festival El Ojo de Iberoamérica on October 29-31.
Every year, this event brings together the most important people in advertising and marketing for the Spanish and Portuguese-speaking market and gives awards for the best campaigns and pieces.
In order to make the event interactive and add some state-of-the-art technology, LatinSpots hired SIA Interactive to design and set up innovative activities at the event that entertained those who attended the three-day event.
These solutions got the public’s attention and by the end of the event, 80% of the people at the event had interacted with one of the two.
Interactive Bar
First, two Interactive Cocktail Bars were installed. On the bar, the LatinSpots logo appeared each time someone put their glass down or moved it across the surface.
Interactive Floor
In another sector, two participants could play one-on-one soccer on the Interactive Floor. The first to score six goals was the winner.
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