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Huggies, the well-known diapers brand of Kimberly Clark, hired SIA Interactive to develop two interactive applications, “Flying Windows” and “Puzzle”, for its booth at Expobebe 2008.
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Technical Form |
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| Client |
Huggies, Kimberly Clark |
| Place |
ExpoBebe 2008, Chile |
| Date |
May 23-25 |
| Client´s Goal |
To attract visitors to the booth by implementing a traveling interactive solution. To allow visitors to enjoy a moment with their family at the booth. |
| Solution |
Flying Windows on Promoman and Puzzle on an interactive kiosk. |
| Results |
R2,100 users interacted with the game during the three days of the exhibition. |
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June 2008 – Chile.
Kimberly Clark asked SIA Interactive to develop two interactive applications to be used to draw visitors towards the Huggies booth at Expobebe 2008, the largest show of products and services for mothers and babies in Chile.
The games developed by SIA, “Flying Windows” and “Puzzle”, took into account the look and feel of the well-known diapers brand. From May 23-25, booth visitors were invited to play both games.
Both developments were an unprecedented success for the company and the participation rates were impressive: the booth was constantly filled with show visitors waiting for a turn to play, even after the exhibition had closed for the day. More than 2,100 visitors played the two games during the three days of the exhibition.
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Flying Windows
SIA’s classic matching game was installed on a Promoman. As a traveling game, “Flying Windows” was especially designed to attract visitors to the booth.
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Puzzle
Once at the Huggies booth, visitors encountered an interactive kiosk where they were invited to do a “Puzzle.” Players had a picture taken of themselves and their family and the picture was then broken up in puzzle pieces that players had to put back together by moving their fingers across the touch screen. This solution allowed the brand to offer an entertaining, family-oriented solution at its booth.
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