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The agency PowerDreams hired SIA Interactive to develop a Virtual Reality game at the Bucaresti Mall in Rumania, where participants competed to win a trip to the Euro Cup and tickets to the final match.
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Technical Form |
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| Client |
Bucaresti Mall |
| Agency |
PowerDreams |
| Place |
Bucharest, Rumania |
| Date |
June 8-July 6, 2008 |
| Client´s Goal |
To come up with a development related to soccer that would allow shoppers the chance of winning a trip to the Euro Cup and tickets to the final match. |
| Solution |
Virtual Reality Penalty Shots |
| Results |
High participation, with the possibility of using the game at other events. |
August 2008 – Bucarest, Rumania.
From June 8-July 6, 2008, passion for soccer overtook the Bucaresti Mall, one of the newest and most important shopping centers of the Rumanian capital.
The agency PowerDreams hired SIA Interactive to implement a technological solution that allowed participants the chance to go see the final match of the Euro Cup.
Participation was quite high and thanks to the excellent results, the game may be used again at different events.
By signing up in advance on Internet, participants had the chance to enter the specially designed area within the shopping center and try to make a penalty shot on a Virtual Reality game. Participants were ranked according to their kicks and the winner received a trip to the Euro Cup and tickets to the final match.
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