Plaza Norte – Shoppers Get a 10

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The shopping mall Plaza Norte 2 hired SIA Interactive through ad agency Mis Trece to develop four interactive game for its promotion “Shoppers Get a 10.”

	Technical Form
Client	Plaza Norte
Agency	Mis Trece
Place	Plaza Norte 2 Mall, Madrid, Spain
Date	March-July 2008
Client´s Goal	To implement four different games (one each month) to give away gifts and attract shoppers at the mall.
Solution	Four interactive games: virtual shaker, roulette, RV penalty shots and stop.
Results	3,112 shoppers flocked to participate in the game.

August 2008 – Madrid, Spain.
From March through July, the mall Plaza Norte 2 in Madrid held the “Shoppers Get a 10” promotion.

To make this promotion a success, the mall hired SIA Interactive through ad agency Mis Trece to develop four interactive games: a virtual shaker, roulette, penalty shot game and stop.

One of the games was used for each month the promo lasted. To participate and get the chance to win a prize, shoppers just had to present a sales receipt.

The results were excellent: shoppers flocked to play the games. A total of 3,112 people participated.

	Virtual shaker The traditional game involving magic and illusion was implemented on a plasma touch screen where participants had to discover where the Plaza Norte logo was hidden.

	Roulette Participants activated a virtual roulette wheel and had the chance to win one of several prizes.

	Penalty Kicks Participants got five chances to take a penalty kick by donning a wireless sensor on their toe. The screen showed the goal post and goalie and then displayed the penalty shot. Depending on the number of goals participants made, they won different prizes.

	Stop the Light The player had to try to press logos when they lit up on a touch screen monitor. If the participant hit the logo in time, the screen revealed the prize behind the box.

“The chance to play and win a prize really got the public’s attention. This was definitely a hit.”

Paloma Sanchez Arjona
Agencia Mis trece

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