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The NGO Voces called upon SIA Interactive to develop an interactive game for its booth at the Rock in Rio concert held in Madrid, Spain.
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Technical Form |
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| Client |
Voces ONG |
| Place |
Rock in Rio in Madrid, Spain |
| Date |
June 27-July 6 |
| Client´s Goal |
Raising awareness on how people can help water get to the people who need with an activity related to rock music. |
| Solution |
Interactive game “Drumming for Aid”. |
| Results |
Excellent results. Long lines of people waiting to play. A total of 3,605 participants in five days. |
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August 2008 – Madrid, Spain.
In order to boost awareness on the great number of people who do not have access to potable water, the NGO Voces was looking for an action that would transmit its message at its booth in the Rock in Rio concert held in Madrid from June 27-July 6.
To achieve this goal, the organization hired SIA Interactive.
The results of the action were excellent: the public formed long lines to get a chance to play. A total of 3,605 people participated in the game during the five days of the event.
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Drumming for Aid
The solution was the interactive game Drumming for Aid; by drumming on tubes, participants made water on screen advance through a series of pipes until the vital element reached a town.
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| The Drumming for Aid game fulfilled our goal: we raised awareness among Rock in Rio show goers about the serious water shortages that many people are facing across the world. |
Paloma Sanchez Arjona
Agencia Mis trece
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