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Coca Cola Spain hired SIA Interactive through marketing agency Delfín Group to develop a “Lucky Safe” that gave participants the chance to win one of three exciting prizes.
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Technical Form |
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| Client |
Coca Cola Light |
| Agency |
Delfín Group |
| Place |
Shopping Centers in Spain |
| Date |
February 2008 |
| Client´s Goal |
To implement 153 safes |
| Solution |
PLC cards with keyboard and programmed LCD display. |
| Results |
Excellent results, giving Coca Cola the possibility to add a twist to the concept and repeat the promotion and/or to use it for another brand. |
March 2008 – Spain.
A secret code that opens a safe and the mystery and excitement of discovering a treasure within: it’s not a spy flick, it’s the Coca Cola Light promotion held at shopping malls in Spain during the month of February.
To develop and implement the “Lucky Safe”, Coca Cola hired SIA Interactive (via the marketing agency Delfín Group).
For the promotion, 153 safes were developed (3 for each mall and 1 for each prize type).
The campaign produced excellent results, giving Coca Cola the possibility to add a twist to the concept and repeat the promotion and/or to use it for another brand.
“The idea of the safe really got the attention of customers, who did not hesitate to purchase
Coca Cola Light in order to have the chance of winning one of the great prizes.”
Lucky Safe
The promotion involved giving customers a four-digit code with the purchase of Coca Cola Light.
With the code, customers could try to open one of the safes; if the safe opened, participants took home the prize inside.
Prizes included a Nintendo DS console, a massage therapy session and a trip.
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