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SIA Interactive was hired by Innovart for an event for Telecom, Arnet and Club Arnet to promote new telephones and services in conjunction with the premier of the movie Kung Fu Panda at the Abasto Mall in Buenos Aires.
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Technical Form |
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| Client |
Arnet |
| Agency |
Innovart – Non-Traditional Advertising |
| Place |
Abasto Mall in Buenos Aires, Argentina |
| Date |
June-August 2008 |
| Client´s Goal |
To associate the movie Kung Fu Panda with the new Arnet phones among children of all ages by offering games that combined scenes from the movie with novel technology. |
| Solution |
Touch Screen Puzzles, Virtual Reality Traveling and Bluetooth Antennas. |
| Results |
High participation among mall visitors, who thoroughly enjoyed the games. |
September 2008 – Buenos Aires, Argentina.
With the goal of reaching out to children of all ages while focusing on the concept of state-of-the-art technology that characterizes Arnet, the agency Innovart asked SIA Interactive to develop three solutions using images from the movie Kung Fu Panda. The goal was to recreate the training center where the star of the DreamWorks film gets ready for kung fu combat.
Thousands of people visited the Arnet center from June 28th-August 10th, drawn in by the innovative, entertaining proposal. The brand consolidated its position and associated its products with one of the biggest movie hits of the season.
Touch Screen Puzzle
First, SIA set up four screens where children could do puzzles using Touch Screen technology; the puzzles had varying levels of difficulty so they would be challenging for children of all ages.
Virtual Reality Traveling
Training center visitors could also visit a virtual city in which they had to search for Arnet telephones using the Virtual Reality Traveling Helmet.
Bluetooth
In addition, Bluetooth Antennas were installed to welcome visitors and to invite them to visit the Arnet center in the mall.
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