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For the booth of its client Sidus Laboratory at “Expo Farmacia 2008”, the promotional agency Bustamante hired SIA Interactive to develop and install a virtual tennis game for the lab’s product Tafirol.
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Technical Form |
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| Client |
Sidus Laboratory (Tafirol) |
| Agency |
Bustamante |
| Place |
Costa Salguero Center, Buenos Aires, Argentina |
| Date |
June 6-8, 2008 |
| Client´s Goal |
offer an entertaining game at the expo booth. |
| Solution |
Virtual Tennis |
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July 2008 – Buenos Aires, Argentina.
Sports and health go hand in hand. This was the main concept at the booth of the Sidus booth for its product Tafirol, at “Expo Farmacia 2008”, the most important pharmaceutical exhibition in South America. The expo was held from June 6-8 at Costa Salguero.
For the booth, the laboratory’s promotional agency Bustamante Publicidad hired SIA Interactive to develop and install a virtual tennis game.
Participation in the game was free and real tennis racquets were given away as prizes. The game was a smash hit among expo goers, who waited in long lines for a chance to play. |
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Virtual Tennis
The player stands in front of a screen and with a tennis racquet, simulates the returns just like in a real tennis match. The game recognizes a person’s movements and makes the onscreen player respond accordingly.
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