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At the request of Cardenas Marketing, SIA Interactive produced three technological developments to get participants dancing and playing at a nationwide Bud Light promotion in the United States.
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Technical Form |
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| Client |
Bud Light |
| Agency |
Cardenas Marketing |
| Place |
USA |
| Date |
June-November 2008 |
| Client´s Goal |
To promote the Bud Light brand and enhance the promotion by offering participants a digital experience. |
| Solution |
Dance platform, baseball and soccer game, roulette game on a customized touch-screen kiosk. |
| Results |
The promotion recently finished. |
November 2008 – USA.
In order to strengthen its market position, promote the brand and increase sales, Bud Light launched a six-month promotion across the United States.
As part of the promo, the agency Cardenas Marketing asked SIA Interactive to provide technological developments that would bring consumers closer to the brand through games and recreation.
Over the six months of the promotion, participants have flocked to participate in these exciting activities and the event has been a hit in all the cities where it has been held
Dance Platform
One of the solutions consisted of a dance platform that was installed at different bars. Professional dancers -the Bud Light reps- did a demonstration to digitalized music and participants had to dance to the beat of a song.
Baseball and Soccer
SIA also designed a Baseball and Soccer Game with a long list of teams to choose from so that participants at the different events organized by Bud Light distributors across the country would associate their passion for sports with the image of the brand, which sponsors both baseball and soccer.
Roulette
In addition, at small supermarkets in New York City, a Customized Kiosk was installed so that clients could test their luck on a Digital Touch Screen Roulette and win major prizes.
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