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At the IMTM Tourism Expo in Israel, a virtual Bike Race was implemented at the Tel Aviv booth to present a tourism project. The game combined a virtual bike ride around the city with a trivia game on the city.
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Technical Form |
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| Client |
Tel Aviv Municipal Government |
| Place |
Exhibitions Center - Tel Aviv - Israel |
| Date |
February 2008 |
| Client´s Goal |
To present booth visitors with new and special visits around the new and old city, the sea, recreational areas, parks, etc., thus presenting a new project based on new and unforgettable city trips. |
| Solution |
Bike Race. |
| Results |
A great number of visitors came over the booth. |
March 2008 – Israel
The game was played by booth visitors throughout the exhibition while others gathered to watch them play. The game served to get across the proposed marketing message thanks to the information offered by the game itself (included in the trivia). In addition, many visitors who came to the booth to play the game then asked for more information on the tourism packages offered by the Tel Aviv Municipality.
In a virtual Bike Race, participants enjoyed magnificent views of the city of Tel Aviv while answering questions about the city along the ride. Thus physical exercise on the bike was thus combined with a brain teaser: answering the trivia questions.
“This was an excellent idea, since the game really set our booth apart.
The combination of physical exercise with fun trivia questions created an
entertaining and informative experience for all the booth’s visitors.”
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