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At the request of the agency Brandiacentral, SIA Interactive developed a game for the agency’s client Brisa. The game involved movement detection for 15 people who simultaneously “drove” a car down the highway.
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Technical Form |
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| Client |
Brisa |
| Agency |
Brandiacentral |
| Place |
Salão Internacional Automóvel [International Car Show] Lisbon, Portugal |
| Date |
April/May, 2008 |
| Client´s Goal |
To create an entertaining and cutting-edge game for the event, achieving brand recall while promoting the company’s services. |
| Solution |
Cameraction with multiple participants. |
| Results |
More than 2000 participants had fun while interacting with the brand. |
June 2008 – Lisboa, Portugal
Based on the creative idea presented by the agency Brandiacentral, a game was developed in which 15 people seated next to one another had to drive a car down a BRISA highway.
More than 2000 participants got some kicks while interacting with the brand. The novel game, its capacity for up to 15 players at a time and the giant, modern screen made this game a true show-stopper at the Lisbon car show.
To play, each person had a device in his or her hand. All participants had to move their devices at the same time (either left or right) to move the car in either direction. Each device had a movement sensor and based on the movements of all 15 devices, the car moved along the road. The car’s movements could be seen on a giant screen placed right in front of the 15 participants.
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