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At the launch event for the cell phone company Claro in Argentina, SIA developed an interactive bar with state-of-the-art technology. When items were placed on the bar, Claro logos appeared in the spot where contact was made.
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Technical Form |
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| Client |
Claro |
| Agency |
Ideapolis |
| Place |
Tattersall Hall, Buenos Aires Race Track - Buenos Aires, Argentina |
| Date |
April, 2008 |
| Client´s Goal |
To celebrate the launch of the brand Claro in Argentina, the company wanted to present the company’s logo and image to stimulate brand recognition through state-of-the-art solutions that were both novel and entertaining. |
| Solution |
Interactive Bar and Projected Floor. |
| Results |
Many guests came over to see the interactive bar and to play with the interactive floor. |
May 2008 – Argentina.
Two interactive bars and one interactive floor were implemented at the event.
As a result, guests were curious and came over to see more: interest was quick and there was high brand recognition. Both the bars and the floor were constantly in use as people played and were entertained in a whole new way.
Interactive Bar
When guests rested their glasses on the bar, brand logos appeared on the spot where the glass came into contact with the bar. If the user touched the bar, the same logos appeared, though in a smaller size.
Interactive floor
When guests stepped on the interactive floor, the touch sensor made brand logos appear along the floor with every step.
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