December 2007 – Puerto Rico, USA

Promomans circulating at the mall and customized with Amex colors and logos invited shoppers to find out more about the promotion, informing them what stores accepted payment with the card.

Shoppers who used their Amex card for purchases could then take a picture with the technology added to the Promoman.
Through the photo capture, Amex clients received a gift by registering their purchases. Then the pictures were uploaded to a microsite designed especially for this event, taking the promotion beyond the point of purchase and making the site viral, since clients could then show their online photos to family and friends.

At the Promoman, participants could instantly navigate the site and see the photographs taken during their Amex shopping experience in real time.

During the two days of the promotion, sales with Amex at the mall rose and client loyalty among cardholders was enhanced. At the same time, traffic was high on the microsite, extending the duration of the promotion and making it viral. The action thus exceeded the client’s initial expectations, achieving higher brand recall and an further improving the brand’s image.

	Technical Form
Client	Amex
Agency	Ogilvy
Place	Puerto Rico, USA
Date	November 17-19, 2007
Client's Goal	To increase the visibility of the brand Amex, increasing purchases with the card at The Plaza of the Americas Mall, Puerto Rico.
Solution	Promoman with photo capture. Two internet micro sites to upload the photos taken.
Results	Thousands of people were taken photos with their families and friends and were then able to show them on the Web, generating a record traffic in the web site.

“Malls are currently saturated with promotions by many different brands. Thanks to the novel technology and impressive format of the Promoman, Amex was able to distinguish its promotion from others, capturing the attention of both clients and potential clients, and the brand was highly visible thanks to the ease with which the Promoman moved about the mall. And both Amex users and the participating stores were eager to participate. The brand, clients and stores were all satisfied with the results.”

Adriana Pirela
Account Executive
Ogilvy