March 2007 – Madrid, Spain
During the International Tourism Fair held in Madrid from January 31-February 4, 2007, SIA Interactive implemented two interactive games at the booth organized by agency RMB Design Solutions. The solution was aimed at sparking interest in the products and services offered by the tourism consortium.
One of the solutions was a Virtual Golf game in which participants played with a real golf club on a virtual course consisting of 1 hole (par 3) projected on a 60-inch screen.
The other solution was a windsurf simulator consisting of a windsurf board mounted on an interactive platform. During the ride, the participant had to avoid buoys and pick up logos along the way for points.
The games attracted a great number of visitors, making it one of the most visited booths within the fair.
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Technical Form |
|---|
| Client |
Consorcio turístico de Madrid |
| Agency |
RMB Design Solutions |
| Place |
FITUR, Madrid, Spain |
| Date |
January 31-February 4, 2007 |
| Client's Goal |
To add interactive contents to the booth. |
| Solution |
Virtual Golf and Windsurf Simulator. |
| Results |
During the 5 days of the trade show, a great number of people came to participate. |
“We needed to incorporate interactive and entertaining contents to our booth in order to attract the event visitors. With the solutions implemented by SIA Interactive, we achieved this. And we are really pleased.”
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