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Maseca has entered a new business segment and to attract its target consumers in a novel, eye-catching way, the company called upon SIA Interactive to design a virtual golf game.
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Technical Form |
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| Client |
Azteca Milling - Maseca |
| Place |
Orlando, FL. - USA |
| Date |
October 2007 |
| Client's Goal |
To attract visitors to Maseca’s booth at the event (especially the target) through a fun, eye-catching solution aimed at the target audience. |
| Solution |
Golf Simulator with a real golf club. |
| Results |
During the event, more than 700 people played and enjoyed 3D golf. |
December 2007 – Orlando, FL.- USA
A golf simulator was developed in which participants use a real golf club to hit a ball connected to a computer.
When the ball is hit, the computer receives data on the speed, direction and impact of the club. These variables are reflected on screen in the ball’s trajectory.
In other words, participants play on a virtual golf course that imitates the conditions of the real game, and the participant’s performance depends on his/her swing.
In order to make the surroundings even more real, the space surrounding the game was covered with artificial turf.
“3D golf was a big hit among visitors, many of whom are avid golf players and thus were really excited about the game. A great number of visitors participated several times. During the event, more than 700 people played and enjoyed 3-D golf.”
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