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Through the agency Neovento, SIA Interactive played a Virtual Tennis match for Powerade, “Challenge Fernándo González.”
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Technical Form |
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| Client |
Powerade |
| Agency |
Neovento Marketing Group |
| Place |
Santiago, La Serena and Viña del Mar (Chile) |
| Date |
February 8-March 10, 2007 |
| Client's Goal |
To create a virtual sports game for the promotional campaign of Powerade. |
| Solutions |
Virtual Tennis match: "Challenge Fernando González”. |
| Results |
More than 15,000 participants in the 32 days of the promotion. There were regular stock shortages at the points of purchase. |
April 2007 – Santiago, La Serena and Viña del Mar, Chile
The agency Neovento Marketing Group asked SIA Interactive to develop a Virtual Tennis game for Powerade, the thirst quenching drink specially designed for sports lovers by Coca Cola. The game was part of Coca Cola’s summer campaign, “Challenge Fernándo González.”
The solution chosen was a Virtual Tennis match in which participants “played” against a 3-D model of the top Chilean tennis player in a simulation with a real tennis racket connected to movement sensors that made the experience more realistic.
The implementation requiring that participants make a purchase was held on beaches and supermarkets, while no purchase was required to participate at universities.
It was the first time that a game of this kind was implemented in Chile, and the public’s response was overwhelming: more than 15,000 participants came to play and were impressed with the game’s realism. At all sales point where a purchase was required to participate, there were regular stock shortages throughout the promotion.
“The decision to hire SIA was right on the mark. We needed more than just a supplier: we needed a partner so that Powerade could offer its consumers a memorable, high-impact experience that would fulfill their expectations. In this respect, SIA worked impeccably at every stage, working in conjunction with our agency to fine-tune each and every aspect..”
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