|
To celebrate the Cricket World Cup, SIA Interactive designed an interactive trivia game with questions about cricket for Johnnie Walker (at the request of its agency, DIAGEO). The solution was implemented on 8 promomans and 3 interactive kiosks in stadiums and bars on different Caribbean islands.
| |
Technical Form |
|---|
| Client |
JohnnieWalker |
| Agency |
DIAGEO |
| Place |
Bars and stadiums |
| Date |
March-April 2007 |
| Client's Goal |
To promote the concepts of responsible alcohol consumption and the game of cricket as part of the “K now your boundaries” promotion during the Cricket World Cup. |
| Solutions |
Promoman and Interactive trivia game with questions about cricket and responsible alcohol consumption. |
| Results |
High levels of participation and satisfaction. |
May 2007 – USA
DIAGEO asked SIA Interactive to come up with an interactive solution that would serve as a promotional tool for the agency’s client Johnnie Walker. The solution was part of the campaign for responsible alcohol consumption entitled "Know your boundaries.”
Every time the player chose the right answer, a 3-D cricket animation appeared on screen.
The animations varied according to the player’s precision.
The animations caught everyone’s attention and made the game entertaining while promoting the concept of enjoying drinking in a responsible way.
The overwhelming response of the public helped boost the positive image of this brand, which is committed to the health and well-being of its consumers.
“Interactive solutions are the most entertaining. They really draw in the public, and the results are astounding.”
|
|
Previous page:
Next page:
| |
|
|
TRADUCIR