July 2007 – Chicago, IL, USA

The participant plays and knocks out as many critters (germs) as possible using a redesigned Dimetapp bottle that accommodates the trigger.

Each critter is identified by a sound distinctive of the symptom, such as sneeze, coughing, and scratchy throat.

The critters begin appearing in the game at a slow pace gaining speed as it progresses making it more challenging to hit the target.

In addition, the client through a different agency, Ryan Direct retained us to implement the on line game.

	Technical Form
Client	Wyeth / Dimetapp
Agency	The Bravo Group
Place	Chicago and other locations, USA
Date	July through September, 2007
Client's Goal	Maximum exposure of branding and benefits through this innovative fun game.
Solutions	Dimetapp Knockout Game on Small Kiosk.
Results	Children were very attracted to this game as it proved to be a lot of fun to play.

“The game was a big hit with children and helped to promote the brand in an entertaining and original way. In fact, the client was so pleased with the game that an online version was added, as well as another game version for the consumer market.”

Paula Mc Korkle
The Bravo Group