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Sia Interactive was asked by The Bravo Group to develop a game for Dimetapp to fight criters (germs) until they are knocked out. The more critters knocked out, the more points gained to become a winner.
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Technical Form |
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| Client |
Wyeth / Dimetapp |
| Agency |
The Bravo Group |
| Place |
Chicago and other locations, USA |
| Date |
July through September, 2007 |
| Client's Goal |
Maximum exposure of branding and benefits through this innovative fun game. |
| Solutions |
Dimetapp Knockout Game on Small Kiosk. |
| Results |
Children were very attracted to this game as it proved to be a lot of fun to play. |
July 2007 – Chicago, IL, USA
The participant plays and knocks out as many critters (germs) as possible using a redesigned Dimetapp bottle that accommodates the trigger.
Each critter is identified by a sound distinctive of the symptom, such as sneeze, coughing, and scratchy throat.
The critters begin appearing in the game at a slow pace gaining speed as it progresses making it more challenging to hit the target.
In addition, the client through a different agency, Ryan Direct retained us to implement the on line game.
“The game was a big hit with children and helped to promote the brand in an entertaining and original way. In fact, the client was so pleased with the game that an online version was added, as well as another game version for the consumer market.”
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