August 2007 - Chile
ENTEL PCS is the leading cellular phone company in Chile. Always on the cutting edge of technology and the latest trends, the company organized the “how be a megastar 2.0 live” tour of the BLUE MAN GROUP ion Chile. Given the artistic nature and the modern feel of the event, SIA Interactive developed a very special game: the ENTEL PCS/SONY ERICCSON PIPE RACE.
In this interactive experience, participants had the opportunity to imitate one of the characteristic moves of the artists - drumming on PVC pipes that produced musical notes. The faster they drummed, the faster the on-screen characters turned blue. The participant with the most points won a spectacular prize.
The public’s response was impressive: for the eight days the event lasted, people lined up in front of the module to participate in the game. With 1,200 plays and more than 3,600 hits on the “bull’s eye” in just two hours per day, the competition was really a smash hit.
People came not only to play but also to enjoy the game as they would the show. Only this time, anyone could be a star.
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Technical Form |
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| Client |
ENTEL PCS |
| Place |
Santiago Arena, Santiago, Chile |
| Date |
July 16 - August 4, 2007 |
| Client's Goal |
To set up an interactive game for the spectators of the BLUE MAN GROUP show. |
| Solution |
Drumming Race. |
| Results |
More than 1,200 plays (approximately 3,600 “bull’s eye") show how successful the solution was. |
“The game was just perfect and the crowds lined up to play.”
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