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At the request of agency Brandiacentral, SIA Interactive developed an Interactive Path for the agency’s client Nokia. The “path” was based on a platform with 30 interactive tiles.
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Technical Form |
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| Client |
Nokia |
| Agency |
Brandiacentral |
| Place |
Fashion Week in Lisbon, Portugal |
| Date |
March 9-11, 2007 |
| Client´s Goal |
To create an entertaining and high-tech solution for the event to achieve high brand recall while promoting new products.
Solution: Interactive Path. |
| Solution |
Interactive Path. |
| Results |
More than 1,500 visitors participated in 4 days. The game received the first prize from the Clube de Creativos de Portugal. |
April 2007, Lisbon, Portugal
An Interactive Path consisting of 30 light-up tiles with sensors was developed.
At the start, the system showed a series of light-up tiles showing the path to the other side. The lights then went out and the participant had to remember the path to get to the other side correctly. Finaly, winners could choose from three tiles to receive their prize.
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