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The carmaker Subaru attended the 2007 International Car Show at the Rural Expo and SIA Interactive developed new special effects for the booth’s interactive floor.
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Technical Form |
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| Client |
Subaru |
| Place |
Rural Expo, Buenos Aires, Argentina |
| Date |
June 15-23, 2007 |
| Client's Goal |
To offer attention-grabbing contents for its booth with high-impact advertising. |
| Solution |
Interactive floor. |
| Results |
When walking on the floor, people were surprised to see what happened – and they wanted to do it again. The state-of-the-art technology used for the implementation of this development made the solution highly impressive and attractive. |
July 2007 - Argentina
New interactive effects were developed for the booth’s interactive floor. To get to the booth, people walked over a floor covered with virtual leaves, snow or water, encountering the brand logo and other images with every step.
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