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At the International Car Show 2007 held at La Rural, SIA Interactive developed 18 interactive catalogues for automaker Daimler Chrysler.
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Technical Form |
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| Client |
Daimler Chrysler |
| Agency |
361/BBDO Argentina |
| Place |
Sociedad Rural, Buenos Aires, Argentina |
| Date |
June 15-23, 2007 |
| Client's Goal |
To offer information on the cars exhibited in an innovative and intuitive solution.
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| Solution |
Interactive Catalogues. |
| Results |
At the invitation of the promotional team, a great number of people got information from the catalogues and learned more about the products. |
July 2007 - Argentina
Eighteen computers with 19” touch-screen monitors were installed where show goers could navigate a catalogue with the information of all the cars exhibited, including all three Chrysler brands: Chrysler, Dodge and Jeep.
“The solution was highly effective and it was a big plus for the booth dynamics. SIA Interactive was both professional and efficient”.
Pablo Abadie
Accounts Director
361º
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