August 2007 - Lima, Peru

As part of an environmental campaign launched by Speedy to protect native Peruvian fauna, agency Activa & Comunica hired SIA Interactive to implement an interactive game for kids.

The game was set in a virtual rain forest. Participants used a microphone and by screaming, they helped their chosen onscreen character (one of four rain forest animals) make its way through the rain forest.
The winners of each round received a prize and all winners participated in a drawing for a Sony PlayStation.

More than 120 children participated in the 5-hour day. Both children and parents alike were impressed with the exciting rain forest and animal graphics. Besides the excitement over the prizes, people were informed about species in danger of extinction, while Speedy became more associated with the preservation of Peruvian fauna.

	Technical Form
Client	Speedy
Agency	Activa y Comunica
Place	Lima, Peru
Date	July 26, 2007
Client's Goal	Support Speedy’s promotional campaign in its work to save different animals in danger of extinction in the Peruvian rain forest.
Solution	Screaming Race.
Results	More than 120 children played in approximately 5 hours.

“The game surprised both children and parents alike. It was entertaining and easy to play. The quality of the images and the screen designs were really impressive. In fact, this game created a lot of expectations, because it was the first time a solution of this kind has been presented in Peru. All thanks to SIA Interactive.”

Gabriela Luna
Producer
Activa y Comunica