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For the launch of the new General Motors model, Suzuki Swift, the agency Outsider KyM asked SIA Interactive to develop a solution for an event at the nightspot Crobar.
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Technical Form |
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| Client |
Suzuki Swift |
| Agency |
Outsider KyM |
| Place |
Argentina |
| Date |
March 21 and 22, 2007 |
| Solution |
Presentation with Virtual Mouse |
| Results |
On the first day, the car was presented to the press and on the second day, to concessionaries. Attendance was high on both nights and the public was very impressed with the presentation. |
April 2007 - Buenos Aires, Argentina
Using a glove with a wireless sensor, an actor offered an interactive presentation of the new car model that was viewed on different giant screens.
“The solution provided by SIA for this event was totally in aligned with the technology of this new model, and the presentation made quite an impact".
Ignacio Pérez Vidal
Outsider KyM
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