March 2007 - Argentina

In an urban nighttime setting, participants raced on a real stationary motorcycle equipped with movement sensors in front of a plasma screen. The riders made their way through the city until they reached the house indicated by their alarm signal. On the way, they had to steer past obstacles, while company ads were displayed on signs and houses. Participants played against the clock to get to the house with the activated Prosegur alarm. Those who made it in time received important prizes.

Client: Prosegur.
Place: Lawn Tennis Club, Buenos Aires, Argentina.
Start and End Date: February 17-25, 2007.

Client's Goal
To promote the company’s alarm system.

Solution
Motorcycle Simulator.

Results
During the week of the competition, a great number of people played the game. Participants thoroughly enjoyed the promotion.