April 2007 – St. Louis and Los Angeles, USA

During the months of April and September, Planet Wrigley was held in the United States. During this campaign, the brand sought to promote its products among the Spanish-speaking community.

As part of the campaign, SIA Interactive implemented three interactive marketing solutions:

Classic Slot Machine: The participant pulled a slot and three reels flashed different promotional images of Wrigley. Depending on the results, the machine printed a different product coupon.

“Puma Says”: This is a “Simon” game with a dance platform in which players had to remember and then reproduce the sequence of colors/packs of gum in order to advance in the competition.

Platform Race: Two players standing on the dance platform competed to see who could make their on-screen character advance more rapidly. The first to reach the finish line was welcomed by a pretty girl who congratulated the player and handed him/her a pack of gum. During the event, thousands of people participated in the games and had a great time, while Wrigley increased its brand presence.

	Technical Form
Client	Wrigley
Agency	Cardenas Marketing Network
Place	St. Louis and Los Angeles
Date	April through September 2007
Client's Goal	Wrigley sought to attract Hispanic consumers in a mobile marketing event to promote its products through a novel and interactive experience.
Solutions	Slot machine, “Simon” game, Race with Platforms
Results	Thousands of participants enjoyed the game during the course of the event.

“Interactive solutions are the most entertaining and the most eye-catching for the public, and the results are truly astounding.”

Federico Cogo
Cardenas Marketing Network