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SIA Interactive developed, at the request of Cardenas Marketing Network, different interactive solution for Wrigley’s national tour “Planet Wrigley”: a Slot machine, a “Simon” game and a Race with platforms, all customized with brand images.
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Technical Form |
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| Client |
Wrigley |
| Agency |
Cardenas Marketing Network |
| Place |
St. Louis and Los Angeles |
| Date |
April through September 2007 |
| Client's Goal |
Wrigley sought to attract Hispanic consumers in a mobile marketing event to promote its products through a novel and interactive experience. |
| Solutions |
Slot machine, “Simon” game, Race with Platforms |
| Results |
Thousands of participants enjoyed the game during the course of the event. |
April 2007 – St. Louis and Los Angeles, USA
During the months of April and September, Planet Wrigley was held in the United States. During this campaign, the brand sought to promote its products among the Spanish-speaking community.
During the event, thousands of people participated in the games and had a great time, while Wrigley increased its brand presence.
“Interactive solutions are the most entertaining and the most eye-catching for the public, and the results are truly astounding.”
As part of the campaign, SIA Interactive implemented three interactive marketing solutions:
Classic Slot Machine
The participant pulled a slot and three reels flashed different promotional images of Wrigley. Depending on the results, the machine printed a different product coupon.
Puma Says
This is a “Simon” game with a dance platform in which players had to remember and then reproduce the sequence of colors/packs of gum in order to advance in the competition.
Platform Race
Two players standing on the dance platform competed to see who could make their on-screen character advance more rapidly. The first to reach the finish line was welcomed by a pretty girl who congratulated the player and handed him/her a pack of gum.
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