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SIA Interactive developed three interactive games for AT&T. The games were presented during the NCAA finals, March Madness. The goal was to make a major impact on the public to emphasize the brand change from Cingular to AT&T.
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Technical Form |
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| Client |
AT&T |
| Agency |
Mobile Media Enterprises |
| Place |
Atlanta and Cleveland, USA |
| Date |
March - April 2007 |
| Client's Goal |
To offer consumers an interactive promotional game during the NCAA basketball championship. |
| Solution |
Basketball Trivia, Video Player and SMS Race. |
| Results |
Thousands of visitors played the entertaining game. The client was very pleased with the results. |
May 2007 - Atlanta and Cleveland, USA
As a result of the switch from Cingular to AT&T, the brand needed to make a statement on the market through a series of interactive promotions directed at cell phone users. With this in mind, SIA Interactive developed three interactive games that incorporated all the available features of modern cell phones as part of the basketball finals of the NCAA.
Thousands of visitors enjoyed these interactive experiences during the games.
“SIA Interactive provides original solutions that can be customized for each occasion, based on the event, the budget and the time available. We trust them to come up with technological solutions that are in line with our marketing campaigns. The team at SIA always offers a high-profile solution that turns into the attraction at any event.”
Basketball Trivia
The player used his/her cell phone to answer trivia questions, getting three points, two points or just one point for each answer.
Video Player
Public could watch some impressive plays by simply selecting them on their cell phone.
SMS Race
Four players on bluetooth devices. All participants had to type in a phrase related to basketball at the same time. Whoever typed the phrase the fastest was the winner.
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