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SIA Interactive implements 3 games with an “outer space world” concept for brands Motorola and Tigo: RV Space Journey, SMS Space Race, and Simon Galactic Carpet.
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Technical Form |
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| Client |
Motorola and Tigo |
| Place |
Evento Micrópolis, Parque de la Industria, Guatemala |
| Date |
February 13-19, 2007 |
| Client´s Goal |
To present the brand to children by using the “Outer Space” concept |
| Solutions |
RV Journey, SMS Race, Simon Cameraction |
| Results |
6,716 children played the games |
March 2007 - Guatemala
The Motorola - Tigo Outer Space World was held during Micrópolis, where children ages 3-12 can “play at being grown-ups” and utilize different technologies that are currently reserved for the adult world.
The implemented solutions were:
RV Journey: By donning and RV helmet, the participant travels through outer space.
SMS Race: The participant must type out an SMS in the shortest time possible. The background has an outer space theme.
Simon Cameraction: The classic game Simon is projected on the floor, and children have to step on the Motorola logos as quickly as possible.
“We needed a concept that would be easy to understand and entertaining for kids. The games were the ideal solution, because they brought our brands together in the best way possible.”
“The solutions developed by SIA Interactive were highly innovative and they really got kids’ attention. The success we had in this event has strengthened our relations with Tigo, one of our key distributors.”
Lesli González
Marketing Coordinator for Central America
Motorola
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