March 2007 - Guatemala
Micrópolis is an event for children aged 3 to 12, where they can “play at being grown-ups.”
At the request of agency Avance Worldwide Partners, SIA Interactive developed an Assembly Line Game for the “factory” of products Shaka Laka (flavored milks) and Fruvita (fruit nectars).
The on-screen character has to fill packages and place them in boxes for distribution. The participant has to take grab the filled packages and put them in the boxes, using a joystick to move the character. The more packages a player gets in the box, the higher his/her score.
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Technical Form |
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| Client |
Shaka Laka & Fruvita |
| Agency |
Avance Worldwide Partners |
| Place |
Micropolis |
| Date |
February 13-18, 2007 |
| Client's Goal |
To attract as many potential consumers as possible. |
| Solutions |
Fruvita-Shaka Laka Assembly Line. |
| Results |
4,127 children played the game. |
“The booth that SIA Interactive installed was outstanding, since the game really got people’s attention. Children learned about our production process in an interactive, entertaining and novel way. Our client was quite pleased with the results.”
María González
Accounts Director
Avance Worldwide Partners
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