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Círculo Más is the customer loyalty program developed by Cencosud, the most important retail group in Chile. The program rewards customers for purchases they have made through a points system. Cencosud’s agency, DDB Chile, asked SIA Interactive to develop the CIRCULO MÁS CASINO games for its annual campaign to encourage customers to swap points for prizes. A set of games were designed especially for the campaign.
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Technical Form |
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| Client |
Círculo Más |
| Place |
Santiago, Concepción, La Serena and Vińa del Mar, Chile. Supermarkets: Jumbo, Paris, Easy and Santa Isabel.
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| Date |
October 4-December 25, 2006.
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| Client's Goal |
To encourage customers to swap points for prizes in a fun experience oriented towards families, with a high impact and high brand recall.
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| Solution |
Círculo Más Casino, including slot machines, roulette, horse races, a drum race and Karaoke.
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| Results |
The development was done in record time. In just two weeks, the five games were developed and integrated with the Cencosud database (for the points swap). More than 258,000 people participated at the 17 installed gaming spots during the 80 days that the promotion lasted.
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“The decision to hire SIA was right on target. We needed more than just a supplier –we needed a partner so that the Circulo Más Casino could offer our customers a memorable gaming experience that would really leave a mark. In this respect, SIA did an impeccable job at every stage and coordinated the entire process with DDB and the production agency.”
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