
Playing Virtual Penalty Kicks

Playing Bike Race
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December 2006 - Argentina
The games were Virtual Penalty Kicks and Bike Race. For Virtual Penalty Kicks, participants had the chance to make a goal by donning a wireless sensor on their feet. On screen, participants watch the player kick and get to see the goals. The game was played on Mondays, Wednesdays and Fridays and two participants competed: the winner was the one who made the most goals. The Bike Race was held on Tuesdays and Thursdays. Two participants got on a bike and rode along a virtual path. The winner of the race was the participant who got the most prizes handed out by sponsors along the way..
Client: TyC Sports.
Place: Argentina.
Start and End Date: March-December 2006.
Client's Goal: To offer entertaining and memorable contents for the program.
Solution: Virtual Penalty Kicks and Bike Race.
Results: The biggest day was when soccer star Carlos Tévez played Virtual Penalty Kicks against the program’s host Rama Pantorotto. The “match” was even covered by local sports daily Ole.
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