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SIA Interactive developed the game Soccer One on One with SIA Cameraction technology for Bancafe.
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Technical Form |
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| Client |
Bancafé |
| Place |
5 shopping centers, Advertising Festival and company’s headquarters.
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| Date |
July 21, 2006-September 1, 2006. |
| Client´s Goal |
To celebrate its sponsorship of soccer teams during the Soccer World Cup. |
| Solution |
Soccer One on One with SIA Cameraction. |
| Results |
Enthusiastic participants. In just 24 days, 6,000 people participated in the game (in a total of 3,000 matches). Thousands more gathered to watch the matches at the different shopping centers. |
“It was truly an innovating solution. The kind of game that would top off any corporate marketing campaign”.
Javier Medrano
Marketing Director
Banco del Café
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