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Twice a year, Samsung holds a road show to introduce its new products and take them to consumers.
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Technical Form |
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| Client |
Samsung |
| Place |
Shopping Centers Plaza Satélite, Perisur, Plaza las Américas, Plaza Galerías Insurgentes, Plaza Galerías de Guadalajara, Monterrey and Cuernavaca. |
| Date |
May 5 - July 5, 2006. |
| Client´s Goal |
To introduce its new products. |
| Solution |
Road Show Catalogue, Multiplayer Trivia and Picture Puzzle. |
| Results |
Sales on all products displayed rose by 10%. During the nighttime sales made in Liverpool during the road show, Samsung was number one in LCD sales. |
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August 2006 - Mexico
This is the fourth time that the company has asked SIA Interactive to participate in this event. As the Soccer World Cup was held this year, only products from the audio and video lines were displayed. |
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Playing |
Playing |
The stand |
| “We would like to thank SIA Interactive for their support. Thanks to their help, the project was a big hit.” |
Susana Argüello
Audio and Video Marketing
Samsung Electronics
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