September 2006 - Mexico

Client: CEMEX
Place: Expo CEMEX 100th anniversary, Centro Banamex.
Start and End Date: September 13-15, 2006.

Client’s Goal
To attract expo visitors to the Concretos booth by developing a fun solution.

Solution
A virtual golf game in which participants make a par 3 drive with a real golf club on a one-hole course projected on a giant screen.

Result
A big attraction for visitors, some of whom participated several times, with an average of 200 participants per day.

“We called upon SIA Interactive in order to offer an additional attraction at the Concretos booth, and we got just what we wanted: we captured the attention of event visitors. Thanks to the success of this solution, we will continue using the game at the different expos where we participate.”

Claudia Parga
Concretos Marketing
Cemex