The entertainment market has witnessed many novel developments over the past few years, including the advance of Virtual Reality hardware and software. For the past ten years, SIA Interactive has been a major player in developing these solutions and applying them to the world of marketing and promotions.

After participating in the CEBIT 2006 in the city of Hannover, SIA’s chance to enter the Arcade market appeared.

The project involved developing five Virtual Reality systems for the entertainment park at a luxury hotel of the chain Sofitel in Vietnam, with room for up to 5,000 people.

Two Virtual Snowboard platforms were installed along with two Virtual Jet Skies and a Screaming Challenge for four players. All the games were customized with the hotel’s brand and are coin-operated.

“We are pleased to say that we have received a letter from our technical personnel expressing their approval, which means that the systems are working correctly at the facilities.  Congratulations, SIA!”.

Nguyen Thanh Truc
Commercial Manager
Vinpearl Resorts & SPA for Sofitel

“We have had a great experience working with SIA at the new technologies trade show. At the beginning of the 2006 World Cup, SIA presented a virtual penalty kicks game that was a real attention-grabber: the level of innovation brought many visitors into the Argentine Pavilion.  Many were surprised by the quality of SIA’s solutions, as well as the company’s impressive client portfolio”.

Juan A. Grassi.
Coordinator of the Argentine Pavilion at
CEBIT – ExportAr Foundation