Leading food company Kellogg’s is used to launching promotions. For its last campaign based on the World Cup in Germany, the company wanted a promotion that could be incorporated within packages of one of its most popular products, Frosties.

Ad agency Tanit MKPR burned 290,000 CDs to distribute inside Frosties boxes in Spain and Portugal for one month. For the CD, SIA Interactive developed three 3-D soccer games customized with the brand graphics and its character, Tony the Tiger. Consumers could pick a box with the CD that had the game of their choice. Once the CD was installed, they could play with the colors of Spain’s Real Madrid or Barcelona.

The games were developed in record time and the promo was a big hit. The success with consumers could be seen by the fact that that the promotion packs flew off supermarket shelves.

“Kellogg’s constantly renews its promotions as it tries to reach consumers with new proposals.  The game development was done well and in record time. Plus, it was fully in line with the theme and with the brand’s earlier promotions”.

Xénia Cid
Kellogg’s Account Executive
Tanit MKPR