April 2006 - Miami, USA

Maseca, a leading manufacturer of flour and Mexican tortillas, launched its integral marketing campaign again this year. As part of its campaign, the brand is participating in trade shows, community programs, conventions, online games and purchase-based promos at points of sale. The slogan this year is “Maseca spices up the World Cup”.

Like in 2005, the firm hired SIA Interactive to develop and implement several technological marketing solutions for the campaign. These solutions include advergames (games in which the sponsor’s brand is integrated), 3D presentations and animated videos.

In order to respond to such varied needs, Maseca opted to hire a single supplier that would be versatile enough to offer multiple solutions while ensuring high quality throughout the process: from the creative work to the implementation, including the conceptual development and production. For these reasons, Maseca chose SIA Interactive.

“Some suppliers develop advergames, others do videos or multimedia presentations and some are able to implement some of these actions in different channels. However, it’s really challenging to find a supplier who can offer all of these services while ensuring high quality at each and every stage”

Alberto Gonzalez
Vice-President of Marketing
Maseca USA