Gol TV is the first and only bilingual channel in the United States dedicated exclusively to soccer 24 hours a day. In addition to offering full coverage of this sport (the channel shows more than 1,500 games per year), Gol TV attends major media events, especially those geared to sports.

The company has chosen to work with SIA throughout 2006 to provide its audience with integral promotional activities that include interactive games at events. The first games were presented at the events hosted by the NSCAA (National Soccer Coach Association of America) and the NCTA (National Cable TV Association). SIA developed three games for these events: Soccer Trivia, the Virtual Headers Challenger and the Promoman with Screaming Race. In addition to players, participants received free CDs with the Soccer Trivia Game.

The company also asked SIA to develop its marketing kit to present to media companies at the Upfront held in New York. Finally, Gol TV plans to participate in Grass Roots Events at the national level. These events also involve soccer championships and SIA plans to set up kiosks with a Screaming Race for the kids who attend.

" The channel is currently doing very well, and we chose SIA Interactive to accompany us this year in order to take advantage of their interactive marketing solutions. At the NSCAA and the NCTA, the results were positive indeed. Our audience and distributors really enjoyed the games, and this is exactly what we are looking for in order to stimulate brand recognition. We are expecting this success to continue throughout the year”.

Eileen Montalvo
Executive Vice President Marketing
Gol TV